The Brand
The Brand
Luke’s Iced Coffee needed a bold, modern brand that felt approachable and instantly recognizable. Designed for a millennial audience, the identity is built around the idea that anytime is a good time for Luke’s.
Using confident typography, a moody color palette, and custom brand elements inspired by coffee and time, the result is a cohesive, flexible brand that stands out on packaging and social media while positioning Luke’s as a confident new player in a crowded market.
The direction of Stephanie Damstetter Photography is rooted in timeless elegance, emotional connection, and quiet confidence. The brand blends refined visual styling with a warm, personal touch, inviting clients into an experience that feels both elevated and deeply human. Every design choice, from typography to tone, supports Stephanie’s goal of creating beautiful, lasting imagery and trusted, long-term client relationships.
The mood
The mood
The Colors
The Colors
The color palette for Luke’s Iced Coffee is bold and modern, balancing grounded neutrals with energetic accent colors. This mix creates strong shelf presence, instant recognition, and reflects the brand’s effortless, anytime appeal.
the typefaces
the core visuals
the patterns
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Stephanie Damstetter - Stephanie Damstetter Photography
Stephanie Damstetter - Stephanie Damstetter Photography
Jocelyn turned my chaos of ideas into a brand that feels modern, feminine, timeless, and completely me. She guided the process with patience and care, even incorporating my mom’s handwriting into my logo — a detail that brought me to tears. With a full logo suite, curated colors, fonts, and brand guidelines, every part of my business now looks polished and cohesive. It’s elevated not just my brand, but my confidence too. 10/10 recommend!
Mary Friona-Celani - Totally Buffalo
Mary Friona-Celani
Totally Buffalo
Jocelyn is one of the most creative artists I have ever worked with. She helped me completely rebrand my business by creating a unique, gorgeous and eye-catching logo with assets. She is easy to work with and understood exactly what I was looking for, even when I didn’t quite know! She’s professional, clear, efficient and talented! I would highly recommend working with Jocelyn.
Scott Sanders - Veritome Consulting
Scott Sanders
Veritome Consulting
Jocelyn is a creative force! Her insightful approach and swift responsiveness have been instrumental in bringing our brand to life. Her bold design choices injected a fresh vitality into our visual identity. Communication is seamless, she effortlessly translated our feedback into enhancements that exceeded our expectations. Jocelyn is a design powerhouse and working with her was a pleasure.
