Miam-Miam Macaron is rooted in French tradition with a playful, contemporary spirit. Drawing from the founder’s formal pastry training in France, the brand blends refined design with lighthearted charm through a soft blue and yellow palette, elegant typography, and Parisian-inspired details. Every design choice was crafted to evoke indulgence, joy, and sophistication. The finished brand feels both luxurious and welcoming, offering a true taste of Paris in visual form.
The Brand
The Brand
Miam-Miam Macaron captures the feeling of a chic Parisian café with a sense of warmth and whimsy. The brand pairs refined visual details with playful elements to create an experience that feels both luxurious and inviting. Each design decision is intentional, reinforcing the joy of indulgence while honoring the craftsmanship and tradition behind every macaron.
The mood
The mood
The Colors
The Colors
Soft blues, creamy lemon, gentle lavender, and muted mint create a palette that feels joyful, elegant, and distinctly French. The colors balance nostalgia and freshness, evoking the warmth of a Parisian café with a light, modern charm that feels inviting and indulgent.
the typefaces
the core visuals
the patterns
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Stephanie Damstetter - Stephanie Damstetter Photography
Stephanie Damstetter - Stephanie Damstetter Photography
Jocelyn turned my chaos of ideas into a brand that feels modern, feminine, timeless, and completely me. She guided the process with patience and care, even incorporating my mom’s handwriting into my logo — a detail that brought me to tears. With a full logo suite, curated colors, fonts, and brand guidelines, every part of my business now looks polished and cohesive. It’s elevated not just my brand, but my confidence too. 10/10 recommend!
Mary Friona-Celani - Totally Buffalo
Mary Friona-Celani
Totally Buffalo
Jocelyn is one of the most creative artists I have ever worked with. She helped me completely rebrand my business by creating a unique, gorgeous and eye-catching logo with assets. She is easy to work with and understood exactly what I was looking for, even when I didn’t quite know! She’s professional, clear, efficient and talented! I would highly recommend working with Jocelyn.
Scott Sanders - Veritome Consulting
Scott Sanders
Veritome Consulting
Jocelyn is a creative force! Her insightful approach and swift responsiveness have been instrumental in bringing our brand to life. Her bold design choices injected a fresh vitality into our visual identity. Communication is seamless, she effortlessly translated our feedback into enhancements that exceeded our expectations. Jocelyn is a design powerhouse and working with her was a pleasure.
